When hair fads and rooster farmers collide
At Earth salon in Toronto’s Yorkville neighbourhood, stylists can’t keep them in store, as customers eagerly snap them up, says colour technician Stephanie Murphy.
“It’s crazy,” she says, explaining that just last fall, staff members could easily order feather extensions from suppliers. Then, a few months ago, as the trend became mainstream, they suddenly found their suppliers’ phone lines constantly busy.
“By the time we finally got to speak to someone, they just said that there’s not enough to go around and the supply was really limited,” Ms. Murphy says.
That’s because until feathers began appearing in celebrity hairstyles last year, the market for them was mostly limited to the world of fly-fishing, where they’re used as lures. Now, the demands of the fashion industry are driving up prices in what was once a niche trade. While fly-fishers previously paid pocket change for feathers, salons like Earth charge around $45 for the application of multiple strands of feathers, and $20 for single strands.
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